Is Body Contouring The Same As Weight Loss?

July 31, 2017

blog_coolscuptingCosmetic services apparently aren’t only for the rich and famous anymore. In the US, over 14 million procedures were conducted in 2016. And according to latest estimates, the market is expected to top $27 billion by the year 2019.


One of the most popular types of procedures driving this growth is called body contouring. It’s designed to eliminate fatty deposits and bulges in targeted areas, like the abdomen, hips and thighs, to create a more slender, sleeker physique (think bikini body). And body contouring technology is developing at a rapid rate. Today’s consumer can choose any number of ways to smooth out those imperfections, from minimally invasive treatments to heating or freezing the fat away.

While body contouring may seem like the answer to every dieter’s prayers, we hate to burst your bubble. It is not considered to be and cannot be used as a substitute for a weight loss program. However, the good news is that body contouring has been proven to be a fantastic complement to a weight loss program after weight loss goals are achieved.

There are a few of big reasons why you should not confuse body contouring with a weight loss program.

First, there is the physical consideration. Contouring is really about the artistry of refining shapes once they are in a basic form. Think about it in terms of how a sculptor approaches creating a new statue. The piece starts out as a large block of stone or clay. Does the sculptor first take his or her carving or shaving tool to start whittling away at the block? No! Can you imagine how long reaching the final piece would take? The sculptor first needs to remove large parts of the block, taking out bulky segments in one go in order to get it closer to the final piece’s general shape. It is only then that the contouring tools can be applied to create the work of art. In this analogy, the weight loss program serves the role in eliminating large segments, and body contouring applies the fine touches to the ultimate masterpiece.

Second, there are the essential behavioral aspects of weight loss that body contouring does not address. Have you ever attempted to lose weight by relying only on medication or diet plans alone? Maybe you lost weight at first, but odds are you were not able to keep it off in the long-term because you didn’t learn or adopt the lifestyle choices that are key to lifelong healthy weight. The same concept applies to body contouring. Even if body contouring were considered a weight loss option (which again, it is not), it wouldn’t work in the long-term because of the absence of the intensive behavioral counseling a medical weight loss program offers.

Third, if body contouring were to be used as a weight loss approach, the financial cost would be prohibitive. While body contouring procedures are becoming more affordable with the introduction of non-invasive treatments, the cost can range from $800-$4000 depending on the type of body contouring treatment selected, number of areas treated and pricing in the local US market. Remember, that is for someone in the healthy BMI range (20-24.5) and has relatively low body fat.

So, if you are interested in achieving that magazine cover body, but have some weight to lose first, what should you do? If you find a medical provider you trust and like who offers body contouring solutions, ask if they also have a medical weight loss program in place you can do first before investing in the cosmetic procedure. If they don’t, seek out a local medical provider who does, lose the weight first, and then revisit the body contouring procedure.

In short, you will want to lose and manage your weight the right way for the long-term. Take the weight off first, adopt the healthy lifestyle behaviors required for a lifelong healthy weight, get the contouring you want and enjoy your new, healthy body!

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